Thursday, August 2, 2007

Petsitting Testimonials

Do you have testimonials on your petsitting website?

Testimonials are wonderful! People come to my website who do not know me. They check out my site and think my terms of service and rates look fine, but how do they know they can trust me to do a good job? By what other people say. Testimonials show that others have used my services and are more than satisfied. Good words in testimonials are words like "trustworthy", "dependable" and "reliable."

For me, when teetering on the edge of whether to buy a product online, testimonials are usually what sell me. It's true that testimonials appeal to a person on an emotional rather than logical level, but they work!

You've probably found that happy customers often give you wonderful feedback, especially when it comes to taking care of their precious pets. Instead of just feeling all warm and fuzzy from client's compliments, add them to your website after asking them for permission to do so. If you're short on written comments, go ahead and ask some of your clients to write you a short, 2 or 3 sentence testimonial to use on your website. I've found that they're more than happy to be able to help you in some way after the great service they've recieved from you.

There are differing views on how you should display them; dispersed throughout your site, or on a dedicated testimonial page. I have them on their own page, and I know from looking at my website stats that this page gets the exact number of hits as my rates page. That confirms to me the importance of testimonials. Wherever you put them, just do it because testimonials work!

Here's one of mine:
"I have two cats and travel often, so it's comforting to know that they are well cared for when I am gone. Peggy is very professional, reliable, and takes great care of my cats - whether it be the standard feeding, playing, and cleaning of litter boxes, or going the extra mile to give them medication when needed. It's nice to come home and read Peggy's care journal and know just what happened while I was gone and see two non-traumatized kitties."


Happy Petsitting,
Peggy

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